The trademark PURO CORAZON was filed by TECNOVIEW LED WORLD, S.A., a corporation established under the laws of the United Mexican States (the "Applicant"). The application was published for oppositions on June 15, 2016, and received one opposition filed on September 14, 2016 by Sazerac Brands, LLC on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by COOLEY (UK) LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 14, 2016
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 002771817 was refused according to Article 8(1)(b) EUTMR with decision issued on September 25, 2017 by the EUIPO.