The trademark VIVA LA VIDA VIVA LA VIDA FRIDA INTIMA was filed by MARA CRISTINA TERESA ROMEO PINEDO, a national of the United Mexican States (the "Applicant"). The application was published for oppositions on February 8, 2023, and received one opposition filed on May 7, 2023 by FRIDA KAHLO CORPORATION on Likelihood of confusion. the opponent was represented by AROCHI & LINDNER, S.L.
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003195057 was refused according to Article 8(1)(b) EUTMR with decision issued on May 26, 2024 by the EUIPO. The Appeal with reference B R1522/2024-5 was Trade mark application refused according to Article 8(1)(b) EUTMR with decision issued on February 20, 2025 by the EUIPO.